GNC Global Conference
June 2017~Rosen Shingle Creek Resort~Orlando, Florida
Goal: The purpose of the event is to host an all-encompassing, annual conference to discuss the company’s business trends, goals, future initiatives, and vendor break-outs, as well as host a multi-day exhibition/trade show and awards banquets. We helped to develop and launch the first GNC Global Conference by evolving the existing annual GNC Convention while strengthening the corporate brand as ONE NEW GNC. This was done by being all-inclusive with attendees to include domestic and international franchise owners, senior level field management and executive corporate leadership over a 4.5 day educational and sales based conference complete with themed-evening events, award ceremonies and a large exhibit hall event.